3min chapter

The Bootstrapped Founder cover image

3. Make It Sell Itself: On Referral Systems

The Bootstrapped Founder

CHAPTER

How to Track Your Referrals

Active recruiting is an excellent idea in tribal niches. Track the channels where your referals happen and who is most prolific at putting the referling into those channels. Do not share emal addresses unless your uses explicitly agree with such a practice. If you're planning to have your advocates on board your new customers, make sure you restrict the communication in a way that keeps personally identifiable information leaking.

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