
3. Make It Sell Itself: On Referral Systems
The Bootstrapped Founder
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How to Track Your Referrals
Active recruiting is an excellent idea in tribal niches. Track the channels where your referals happen and who is most prolific at putting the referling into those channels. Do not share emal addresses unless your uses explicitly agree with such a practice. If you're planning to have your advocates on board your new customers, make sure you restrict the communication in a way that keeps personally identifiable information leaking.
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