Will Rogan Level Creators Change the Political Process?

Rogan: I think you're going to see Rogan level creators having significant influence over the effectively the media for these candidates in the next few election cycles. If he keeps doing it, Lex Friedman could be as big as Charlie Rose ever was or even bigger. And so like what as a presidential candidate, do you want to be on Lex or do you wants to be on whatever the traditional broadcast media interview that you would go after? That will actually have a pretty big impact because I don't think the 60 minutes interview relative to pick your biggest YouTube creator who does interviews is enough.