How to Make Free Sessions Work for You

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Jason: Most coaches and consultants get wrong about free sessions. You need to create a branded service that you could sell, he says. Get on the phone is essential for any coach or consultant - calls are still the number one conversion mechanism. "You've got to totally reframe how you think about these free sessions," Jason adds.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Jason Gracia is the founder and CEO of Swyft Sites, the all-in-one, done-for-you platform for coaching websites that convert.

Top 3 Value Bombs:

1. Do not look at your website as a pretty brochure online that will impress your neighbors and friends. What you actually want is a high-converting machine.

2. Up to 70% of clients sign on for 6 months to a year after first touch. The bucket of people who do not book on the first visit, that’s where you’re going to get most of your income. Follow up is key.

3. When you’re building a website, you’ve got to separate yourself. You can’t put your entire life story into the webpage because people will not read it. It’s like the curse of knowledge. Once we know so much, it’s hard to remember what it’s like to not know.

All-in-One, Done-for-You Coaching Websites - Swyft Sites

Sponsor:

HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!