Are We Seeing a Lot of Spammy Content Being Pulled Out of One Country?

We're noticing that gogle, through leveraging their artificial intelligence capabilities with mum they've been able to disabiguate certain scenarios where users are searching in one language. And the interesting thing about that isn't that there's massive traffic adjustments, but what it really does is it opens a door to new players who may have had a more difficult time displacing a large, authoritative brand in those given markets. So you saw some kind of, like, big movements on some more general kind of lice head terms as well.