The chapter delves into Apple's journey with avatars, comparing mamojis with personas and exploring reactions to them. It questions the motivation behind Apple's entry into the mixed reality headset market, pondering whether it's driven by innovation or ego. The discussion touches on market demand, user experiences, challenges, and the potential impact of Apple's foray into new hardware categories.
The Decoder team is off this week. We’ll be back next week with both the interview and the new explainer episodes; we’re really excited about what’s on the schedule here.
In the meantime, I thought you all might enjoy a conversation I had with Kara Swisher, the Wall Street Journal’s Joanna Stern and Bloomberg’s Mark Gurman about the Apple Vision Pro. All of us have been covering Apple for a very long time, and we had a lot of fun swapping impressions, talking strategy, and sharing what we liked, and didn’t like, about Apple’s $3,500 headset.
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