Decoder with Nilay Patel cover image

Is the Apple Vision Pro All That?

Decoder with Nilay Patel

Apple's Dive into Mixed Reality: Ego or Innovation?

13min Snip

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The chapter delves into Apple's journey with avatars, comparing mamojis with personas and exploring reactions to them. It questions the motivation behind Apple's entry into the mixed reality headset market, pondering whether it's driven by innovation or ego. The discussion touches on market demand, user experiences, challenges, and the potential impact of Apple's foray into new hardware categories.

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