274 - Everything You Want To Know About PLG | Kyle Poyar
GTM Live
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The State of Attribution Is Really Broken, I'm Just Curious.
The state of both departent level and channel level attribution to be very broken. Frankly, any company in this malti channel, malti touch world, to try to get overly scientific about attribution is probably a fool's errand. And so i tik char cape the ees and just making sure that you're measuring what matters for company's success. That should be what’s top of buying for folks when they think about kipius.
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