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Episode 154 | Bey Hive vs. The Barbs

New Rory & MAL

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The Importance of Lifestyle

Just because you're a superstar in this area, doesn't mean that you can sell lifestyle. I don't think Drake goes out the way Beyonce did on this campaign. He's definitely opened up stores in Toronto, the city and they've sold well. Like we may not buy that stuff, but fans buy those hoodies. It's more merch than it is actual fashion. And sometimes you just get so big in a certain area where it's like people don't even give them. We want to know what music is coming.

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