The Importance of Transparency in HubSpot

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Darmesh: "When we say putting the customer first, we really mean putting the collective of our customers first" When it came to creating the Culture Code, Darmesh knew that this transparency was one of the defining factors of HubSpot's culture. Unlike the killer feature in any product, he knew he had to keep it, whatever the cost.

Your company's culture is the bedrock of everything you do. So you can't afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.

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