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Who killed the key change in pop music?

Switched on Pop

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The Key Changes in Popular Music

In the early 1990s, about 20 to 30% of number one hits had a key change. Between 1958 and 1990, half of all the songs with key changes were this gear shift key change. Out of every 10 songs you listen to, three had a modulation. So it was first of all, it was just really overdone. And that's part of the reason that I think it dies is people just got super tired of it.

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