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186 The 1-Page Marketing Plan by Allan Dib

The Marketing Book Podcast

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Are You Selling Business to Business?

People respond to the same sort of stuff. They buy emotionally. These principles work for everything from selling in a carpet cleaning to private jets and things like that. So i've not seen almost any industry where these things don't work. It's very much rooted in psychology. And if you can tap into that, then this stuff will work to you. Of course, there are new answers between tries and nuances, between different verticales. But when you're dealing with people, you're deals with emotion, and you're deal with getting them a result. Yes, here, here. That's what I'm trying to say.

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