Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.
Emir and Dave cover:
- How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
- Using custom reporting and attribution to make better B2B marketing decisions
- Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership
Timestamps
- (00:00) - - Intro
- (05:04) - - Early Days at HockeyStack: Outreach and Launch
- (12:41) - - Scaling Content Distribution and Launching Podcasts
- (14:06) - - Transitioning to Event and Field Marketing
- (19:13) - - Transitioning from CMO to Media Company CEO
- (27:01) - - How to Build Trust at Scale
- (30:55) - - Content Marketing Benchmarks and Data
- (33:39) - - Sample Sizes, Metrics, and Context in Research Reporting
- (42:04) - - How to Actually Use Reporting Tools
- (43:21) - - Creating Custom Reports and Templates
- (46:01) - - Tracking Traditional Touch Points Digitally
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
