In one thing that you brought up again early on in the book, and you you cited it because you had an interview with the authoror with the person who came up with it. Let's make sure they hear it, that performative business, that's what we do all day long. Can we talk about that a bit? Cause i think t there's some title we shand on there, for sure. I mean, to a certain degree, you always have to acknowledge the worker in a giant company who feels completely like a passenger on this ship that some one else is designing and driving and directing. There'se so many places to start before we get to the corporate mothership

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