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How not to plan - Les Binet & Sarah Carter

Uncensored CMO

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You've Lost It to a Chimp?

When they refresh a logo or whatever, it's often because something like the fonts beginning to look old fashioned. You need to know what to change and what to freshen up. Bad research is behind this wear out myth as well. If you ask people, are you getting fed up with seeing it? That's very different from measuring the sales effect of an ad.

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