2min chapter

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440. Does Advertising Actually Work? (Part 1: TV)

Freakonomics Radio

CHAPTER

E Cigarette Advertising Is Leading to an Increase in Sales of Tobacco Cigarettes

e cigarette advertising is leading to an increase in sales of e cigarettes. But the opposite effect, that y the substitution between products, seems to dominate. So we see a decrease in sales of tobacco cigarettes when e cigarette sales increase. And so i find that approximately a hundred thirty million more packs of cigarettes would have been sold in the absence of e cigarette advertising. That's each yer....

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