The 4 Types of Fractional CMOs
Fractional CMO Show
How to Limit Dabbling and Focus
Casey recommends guardrails, scheduling side projects, and prioritizing high-impact client work for consistent growth.
In this episode of The Fractional CMO Show, Casey Stanton breaks down the four types of fractional CMOs—Dreamers, Dabblers, Builders, and Drivers—and why Q4 is the most important time of year to level up. He shares hard-won lessons from his own journey, including how dreamers get stuck without commitment, how dabblers burn energy without results, how builders often cap themselves at $20–30K/month, and how drivers break through to seven-figure practices.
Casey also opens up about his personal story of loss, resilience, and focus, reminding us that success isn’t about doing more, but about declaring your commitment, enrolling others in your vision, and staying in the game long enough to win. Whether you’re just starting out or ready to scale, this episode shows you the path to go from dreaming about clients to actually landing—and keeping—them.
Key Topics Covered:
-Why Q4 is the prime season for fractional CMOs -The 4 types of fractional CMOs: Dreamers, Dabblers, Builders, and Drivers -How commitment—not dreaming—creates momentum -Why dabbling puts a ceiling on your growth (and how to break free) -The difference between a $20K/month and $40K/month practice -What separates Builders from Drivers earning $800K+ a year -How to declare your independence and enroll others in your vision -Why talking to check writers matters more than chasing business “trappings”
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
The AI-powered Podcast Player
