The Art of Community Building | Postman's Joyce Lin
Dev Interrupted
00:00
How to Extend Your User Base Into a True Community
I see postman is doing the opposite, right? You're doubling down on your community. It's going backwards and it's really burning those bridges that you mentioned they've created. I don't wanna get cocky because working for postman,. I get to wear my postman T-shirt and random strangers will come up to me and just tell me their stories about like a dev tool. And our marketing helps. We have a really cute persona and it's very friendly. So let's talk tactics then. How would you approach kind of extending your user base into a true community and creating this moat to defend your work? Yeah, so this has changed over the years. In
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