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David Deutsch

Geniuses Of Copywriting

00:00

Connecting the Dots for People

You've got to connect the dots for people. Can't just say something and expect them to go, "Oh, i see how that improves that thing" You have to really kind of stoll things out, you know. And this is why that is a benefit for what i've been talking about. It's a good way of doing it, yoar, comparing it to something they already know is true,. Wy, yesvi, but you' got to do that work. For them.

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