4min chapter

The Soul of Enterprise: Business in the Knowledge Economy cover image

Geraldine's Guide to Greatness for CPAs

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Critical Role of Marketing in Business Success

This chapter emphasizes the essential marketing strategies that accounting professionals must adopt to succeed. It discusses common pitfalls such as misidentifying customer segments and stresses the importance of ongoing education in both technical and marketing skills.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode