
The Copycat Content Crisis
The Animalz Content Marketing Podcast
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SEO Tools Aren't Designed to Emulate Search Results
SEO tools are designed to help you emulate existing search results. They can't make recommendations for type of content that hasn't been tried or for examples that don't currently exist. Everything they recommend has to come from an existing piece of content. You need a human to complement the tool, right? Hrefs, clear scope, they're all great tools,. We use them all the time in our work. But what we're doing is saying, okay, we're using them as one of the tools inour tool belts"
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