Contrasting Cultures: Barstool Sports vs. Food52

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This chapter delves into the differing cultures and missions of Barstool Sports and Food52, with the speaker sharing personal career transitions between the two. It highlights the chaotic and vibrant nature of Barstool compared to Food52's structured and community-oriented approach, while also discussing the unique challenges of audience engagement and content creation. The speaker reflects on the emotional experiences and lessons learned from each environment, emphasizing the importance of personality and innovation in the evolving food industry.

Controversy, frat house culture, viral moments — when you hear ‘Barstool Sports,’ this may be what comes to mind. But former CEO Erika Ayers Badan is here to tell you that the business model that made Barstool into an online cultural juggernaut is replicable and poised to re-shape the food and lifestyle industry. Ayers Badan shares with Rapid Response why she decided to make a dramatic career pivot — taking over Food52 — and why running Barstool was like “a heart attack every day.” She also explores lessons around cultivating a community of fans, and why as a leader, “no” is often a better answer than “yes.”

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