Am, I Love This Framing, You Know?

Dana Wurm: One of the key jobs of any kind of leader, particuary in a proluct roll is, is choosing how to set goals. We investin companies sorto, you know, before a product is even built, let alone product market fit. And so we wouldalways try and find goals that were still connected to usean behaviort,. Was connected to people using your productnd loving it, but also connected to an actual outcome - whether that be more users or revenue -- n whatever else. He says his team was focused on reducing hurdles that could prevent people from pulling the trigger.