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#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Rev Ops Measures Sales and Marketing Efficiency

Dave Winkler: I report into the chief revenue officer. My team in particular right now, we have different goals for different projects that we work on. Our big one right now is sales and marketing efficiency. Can a technical head of demand gen easily transition towards a rev ops director? A good career question for you.

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