1min chapter

Talking about Platforms cover image

Algorithmic management and platforms with Mareike Möhlmann

Talking about Platforms

CHAPTER

Uber Controls Crowds With Algorithmic Management

Uber employs algorithmic management to control crowds. In most restrictions around the world, they actually officially classified as independent contractors rather than employees. This is of course very cost effective for uber because they do not need to pay benefits in case they're just waiting for customers. But that also means that officially uber cannot compel drivers to show up at a specific place at a specific time. And this leg of control would of course then jeopardize the seamless service production.

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