
221: Booking: $170B+ A/B Testing Machine & How a $5000 Vegas Bet Saved FedEx
Not Investment Advice
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Booking.com: From Acquisition to Dominance
This chapter explores Booking.com's remarkable evolution from a $294 million acquisition to a $170 billion leader in online travel. It highlights the company's innovative strategies in customer retention, advertising, and data-driven decision-making that have propelled its success in the competitive travel industry.
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