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Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)

The Art of the Brand

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Branding Misconceptions and Market Dynamics

This chapter explores the misconceptions that emerging brands have about their market positions and the competition they face, particularly in comparison to established giants like Procter & Gamble and Nike. It emphasizes the challenges of standing out in a saturated market and the fear of offending consumers that often stifles creativity. Through discussions on specific branding strategies, notably from Fabletics, the chapter illustrates how brands can authentically connect with audiences and effectively navigate the competitive landscape.

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