The 11 Star Experience

"In order to scale, you have to do things that don't scale." — Reid Hoffman

This episode is a showcase from Masters of Scale, one of the few podcasts I recommend repeatedly to entrepreneurs. It's a conversation between LinkedIn co-founder Reid Hoffman (@reidhoffman) and Airbnb co-founder Brian Chesky (@bchesky), and it focuses on how you can scale your company by, paradoxically, doing things that don't scale.

This is, in some ways, part two of my conversation with Airbnb's co-founder Joe Gebbia (which you can check out here). I also highly recommend subscribing to Masters of Scale, which just began its third season and features interviews with the founders of Spotify, Instagram, TaskRabbit, Shake Shack, and Glossier, among many others.

And if you're looking for a companion piece to read with this episode, I can recommend none better than 1,000 True Fans by Kevin Kelly (@kevin2kelly).

Please enjoy this short conversation between Reid Hoffman and Brian Chesky, with a few cameo appearances in the mix.

This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. 

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• Ready Player One by Ernest Cline
• The Tao of Seneca by Seneca
• The Graveyard Book by Neil Gaiman
• Nonviolent Communication by Marshall B. Rosenberg

From now until July 31st, 2018, Amazon Prime members can get Audible for just $4.95 a month for the first three months ($14.95 per month after). To claim this offer, go to Audible.com/Tim or text TIM to 500500 to get started.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

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