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Why brands need to master short form video

Next in Media

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How to Launch a New Makeup Product With Exenfool and Sarah

"I think it's something that a lot of people want to do, but as we're kind of waiting for things to settle," she says. "A lot of creators are very cognizant of the price points that they are putting out into the world." Sometimes that means longer manufacturing and shipping because they don't want to pass higher cost onto their audience.

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