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74. Rethinks: How Emotion Shapes Our Communication, Decisions, and Experiences
Think Fast Talk Smart: Communication Techniques
The Art of the Imperfect Pitch
The IKEA Effect is when the brain perceives that it is making an investment in something. The most effective way of persuading people is for the person you want to persuade, persuades himself or herself. If you present a polished prototype, others will only find flaws; if you present a rough prototypes, others will see potential.
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