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ESPN as Cable’s Grim Reaper, How the Cable Bundle Crumbled, What Taylor Swift Can Teach Content Companies

Sharp Tech with Ben Thompson

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The Morality of the Cable Bundle

The cable bundle was incredible, but it was also no one had a choice. If all of the media companies were like ruled by a dictator and could actually decide to pursue a consistent strategy across them, they could have had a better outcome. And that probably would have been the best thing, but maybe that wasn't possible.

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