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LATAM Teams, USA Manufacturing and $19M Days

eComFuel

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Navigating eCommerce Success

This chapter explores the exhilarating and stressful experience of managing a peak sales day in eCommerce, highlighting the impact of website performance under significant traffic. The discussion emphasizes necessary strategies such as pricing tactics and branding, alongside the advantages of manufacturing domestically versus overseas. Unique insights into consumer perceptions of American-made products and the importance of data-driven marketing techniques further illustrate the complexities of building a successful online business.

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