Why That Worked  – Presented by StoryBrand.ai cover image

#67: Chris McChesney—The 4 Disciplines That Will Make You Win In Business

Why That Worked – Presented by StoryBrand.ai

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What's Your Wildly Important Goal?

The whig is not this year's version of our goals. It's something that if we apply to special treatment the four disciplines, it would really change the game around here. We teach that just in terms of messaging, your company can only be known for one thing. So what happens is, nothing gets done because we're focused on so much. The thing in the upper right hand corneris probably a pretty good candidate gotand by the way, better to pick the wrong thing and keep at a small number and just go after one thing,. than to pick two or three good things and have too much.

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