The whig is not this year's version of our goals. It's something that if we apply to special treatment the four disciplines, it would really change the game around here. We teach that just in terms of messaging, your company can only be known for one thing. So what happens is, nothing gets done because we're focused on so much. The thing in the upper right hand corneris probably a pretty good candidate gotand by the way, better to pick the wrong thing and keep at a small number and just go after one thing,. than to pick two or three good things and have too much.
Does running your business feel like you’re caught in a whirlwind?
That ringing phone, the unexpected appointment, the stuff piling up from last week? Urgent matters keep popping up. All the while, more important things like growing your company gets pushed aside. You know the answer lies in getting help from your team, but trying to get your team to do something new in the midst of the whirlwind is extremely difficult.
Today, you’ll discover the solution to that problem. Donald Miller sits down with Chris McChesney, co-author of The 4 Disciplines of Execution (4DX). Trying to change the behaviors of the people around you is one of the biggest challenges you’ll ever face. With the 4 Disciplines of Execution, you can rest assured you’re implementing a system that is tested and proven. Once everyone is moving together in one direction, you and your team will no longer be tending to urgent matters only. Instead, you’ll be achieving goals and moving the company forward in exciting ways.
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