B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

How Do You Guess Who Should Be Reaching Out To?

You need to have a map and you can create that ahead of time. If these are the topics of interest or these are the pages of interest, who are the people that I reach out to with which message. And then you can keep going further based on like once you actually get a response.

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