The Illusion of Low Prices

Consumers' Checkbook’s researchers spent 33 weeks tracking sale prices at 25 major retailers and found that most stores’ discount claims aren’t really discounts at all. And the shady sales practice is worse than ever before. Checkbook discovered that most stores’ sale prices—even those that advertise big savings—are bogus discounts, with retailers offering the same “sale price” more than half the time.

In this episode, we’ll tell you which stores ran sales that were USUALLY or OFTEN misleading, as well as the few that had sales that were only SOMETIMES misleading. Plus, tips on how to find the real deals that will save you money.

Read our full report for detailed results about your favorite stores.