Today we’re going to explore how the internet has evolved to both democratize access to information, leading to incredible breakthroughs, and be a platform for spreading mass misinformation at rates and scales we’ve never seen before.
At times, the internet represents the best part of humanity on display. One country releases the genetic sequence of a virus that’s spreading globally and scientists around the world get to work creating a never-before-created vaccine using technology that has never been used to produce a vaccine before.
However, it also helped the spread of misinformation about that very vaccine, false information that is preventing almost 30% of the population in the United States from receiving it.
The business of fake news has been around for hundreds of years, but now Google’s display ad network allows for these sites to easily monetize the millions of eyeballs searching for answers, especially at an unprecedented time like we’re seeing during this ongoing Covid-19 pandemic. And the thing is… it doesn’t matter if that eyeball believes what they’re reading or if they’re reading it in disbelief. If that article is being talked about it’s making money.
So where do we go from here? That and more in today’s episode of Rocketship.fm
***
This episode is brought to you by:
Vidyard: The Top Video Tool for SaaS Marketing and Sales http://vidyard.com/rocketship
NetSuite: NetSuite by Oracle is a scalable solution to run all of your key back office operations. Go to netsuite.com/rocketship today.
Blinkist: Rocketship.fm is now on Blinkist! Listen to 12 minute episodes with no ads! Get seven days free when you check out Blinkist.
Indeed: Indeed is the job site that makes hiring as easy as 1-2-3. Get started with a free $75 sponsored job credit at indeed.com/rocketship.
BetterHelp: Unlimited Professional Counseling via Online Chat, Video or Phone Anytime, Anywhere. Get 10% off when you visit betterhelp.com/rocketship.
Fundrise: Fundrise makes investing in private real estate as easy as investing in stocks, bonds, or mutual funds. Go to fundrise.com/rocketship today.
Airfocus: The home for products and the people who build them. Airfocus is an easy-to-use and flexible product management platform that combines product strategy superpowers with modularity. Visit airfocus.com/rocketship and try it for free today.
WIX: When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing and growing your business online. Head over to Wix.com/Partners and reimagine what your agency can accomplish.
***
This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.
Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.
