2min chapter

Value Investing with Legends cover image

Connecting Theory and Practice Through The 5x5x5 Student Investment Fund

Value Investing with Legends

CHAPTER

Bushmills, Irish Whiskey, and Don Julio - A Great Opportunity for Investors

Diadio was purposely tanking Quairvo sales in the US in hopes that they could come back and buy this brand. The Beckman family realized that this was a problem moving forward. They offered Diadio a swap in order to break the distribution rights with Diadio. And so the swap ended up, Don Julio went to Diadio, Bushmills, Irish whiskey, went to Quairvo; Proximo really kind of got started.

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