When you give people too many options, bro, they choose nothing. They'll go somewhere simpler that doesn't confuse them. You want to work very hard to make it simple for your customers to shop and to understand what they're looking at. A lot of you guys make it the opposite on purpose. It's a big mistake. That actually makes a lot of sense because like thinking about it, like when I see my descriptions of fucking products or something, right? And it's like, you know, these and all these big fancy, like, bro, it's a drinking water bottle. Like just say water bottleucking container from the elements of food. Yeah.