The Infinite Game
What You Will Learn
Will and Resources Are the Two Different Currency That Each Company Has
Before september eleventh, knives tatcounted for 95 % of their total sales. They've expanded into things like watches, fragrances, travel gear and in that time, they've actually doubled their overall revenues. So rather than going off an ing everyone, they took it as an opportunity to expand. The whole business ultimately built on selling knives. That was almost out the door. To day, they've revolutionized themselves as a brand and as a company.
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