TikTok Live: A New Way to Provide Value to Subscribers

TikTok is giving preferential treatment to those that are used in TikTok series. Now you can do a live stream where you've got everybody that's there, subscribers are not. It's always tricky, I think, from a marketer and a creator standpoint, because it's like, if you're already selling content on another platform,. Are you going to try and do it in all of these different places?