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Start with Why by Simon Sinek Book Summary & Review | Free Audiobook

📚 Best Book Summaries by StoryShots

CHAPTER

The Golden Circle

According to synec people don't buy what you do. They buy why do you do it? You need to ask yourself these questions frequently. The how of an organization is how they fulfil their wy or their cor belief. It's the values, behaviors and principles that guide a company's execution. How the golden circle works maps perfectly with how our brain works as humans. We have a natural desire to belong. We aim to find other people and products that share the same y and corpe beliefs. And we just happen to make great computers.

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