How Do You Make Decisions?

In the first phase of the framework, it's like decision trigger. And so at that point, i really ask the teams to get ista clear on what's the type of decision they would like to make. After that, there's typically definitions, ah, decisions. This is, if, like, you follow teresa tores the opportunity solution and find a few opportunities. That's when things like usability testing might happen or preference testing. And then finally, the last level of decision making is a valuation. So valuative, you release it. Maybe you're doing an ab test. You're measuring, like, what is success look like, comparing it. And it's