Marketing That Matters: How automation helps Uswitch succeed amid 'cut-throat' competition
The Marketing Week Podcast
00:00
How Do You Effectively Reach New Audiences Through Digital Channels?
We operate in an industry where some of our competitors will spend four to five times what we will on brand aand in a year. And so that requires that we be very dynamic, very fast, very nimble in how we operate as a marketing team. In the way we do that is primarily through digital channels. The vast majority of our digital advertising spent to day is actually in p pc. We find that we're able to be far more nimble in reaching new audiences in digital channels like p pc and social display video.
Transcript
Play full episode
