209 (Sell) Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)
30 Minutes to President's Club | No-Nonsense Sales
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Mastering Technical Deal Negotiations
This chapter explores three key strategies for winning technical deals, involving collaboration, boundary setting, and relationship building. It emphasizes the importance of adapting communication methods, running effective networking meetings, and engaging with various key team members such as deal desk, engineering, legal, and customer success. The discussion stresses the significance of thorough preparation, knowledge sharing, and showing curiosity in technical discussions for successful deal navigation.
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