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6min chapter
Two Indicators: the influencer industry
Planet Money
How Influencer Marketing Can Affect Your Mental Health
One in four gen Z folks say they want to be a professional influencer. Charlotte Steverie runs an influencer marketing agency in the UK called 7-6. She says there's a roughly 20% pay gap between white creators and creators of colour. One person who's experienced this paid disparity personally is Ronnie Boy. Ronald wants to make influencing a long-term career but Lydia on the other hand is more ambivalent.
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