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RV 87 - Organizational Change Management to Transition from Lead Gen to Demand Gen | Live Consulting Call

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How to Get Your CEO to Listen to Your Podcast and Get Buy-In

I would focus on those things for the first 75 to 90 days and get them get the core metrics up It's gonna make the whole thing more efficient after you get going. Then position it as doing like two virtual events per month and so it's a low commitment For whoever you want to do it, they don't need a big agenda Do a virtual event you're presenting some type of topic and then you're mainly gonna ingest Q&A from target customers And then that's gonna become the podcast of video and the long-form video in the video for social  and it becomes a very easy Lift for them to start getting it started.

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