Key Considerations for Hiring an Agency

This chapter discusses crucial questions to ask when considering hiring an agency, emphasizing the importance of understanding the agency's methodology and aligning capabilities with specific business goals. The speakers draw analogies between choosing a cheeseburger at a fast-food joint and dining at a Michelin star restaurant to highlight the significance of clarity in identifying one's needs. They stress the necessity of organizational integrity, consistent collective behavior, and maintaining the methodology in the face of client requests.