Aligning Finance and Go-To-Market Strategies in SaaS

Dave "CAC" Kellogg and Ray "Growth" Rike recently did a LIVE episode of SaaS Talk with the Metrics Brothers at the Baker Tilly Technology Finance Symposium in San Francisco. The topic of their discussion was aligning Finance and the Go-to-Market functions and included how SaaS metrics can be used as a core "alignment" strategy. 

During this "extended" version of SaaS Talk with the Metrics Brothers, Ray and Dave discussed several different strategies to align Finance and the GTM functions, including:

• What is alignment
• What isn't alignment
• Real-life stories on what misalignment looks like
• Putting "Strategy" back into Strategic Planning
• Strategic Planning Frameworks to consider
• SaaS Performance Metrics Framework to consider

If you are a CFO or GTM executive leader - this live conversation is full of interesting ideas, experiences and of course a few attempts at humor by the Metrics Brothers!

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