The Complexity of Brand Perception

This chapter explores the intricate nature of brand definitions, comparing them to the ambiguity of a Scrabble blank tile, and emphasizes the importance of consumer perception over product superiority. It discusses how reliability, brand reputation, and social dynamics influence consumer choices, and highlights the effects of customer reviews on brand identity. Additionally, the chapter reflects on the impact of corporate ownership on iconic brands and examines the significance of unique experiences in the hospitality industry.