this is TOO MENTAL
HUNGRY.
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The Importance of Scaling Slow
"There's a fetishization with scale, isn't there? It's like, did I scale to end their nails?" "If you haven't built slowly into the Indies and the foundations and built the brand awareness, what is the fucking point?" 'Your gold is new gold to somebody, someone else. Yeah, say no, it's okay to scale slow,' he says. "'What you dream is what you do, so dream big' That feeling subconsciously makes the product taste better," adds Mr Smith.
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