2min chapter

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

CHAPTER

All Blacks Fan

Am, ye yu se, don't have to rely on any platform that could change their rules at any given moment and leave youin the lurch. So we're really starting to see the evidence of having that am in moving forward what wet were looking to do as probably evolves that now. Am, actually, it's not all about just starting to make someone sign up to anemale. You comer a team, all blacks fan, actually. Any way, that they people coming in and engaging with us on any platform.

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