Derek Sivers, The Reluctant Entrepreneur
CFO Bookshelf
The Importance of Customer Centricity in Finance
Mark O'Mara: For such a small book, it has an amazing impact in terms of what it means to be custom centric. He says he was not entering the conversation that was already existing in the mind of people 20 plus years ago. "I like this book because it helps us to realize the human aspect of running a business"
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